Keynote: Winning Market Share
If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
5 Tips for a Great FAQ Page…and why bother?
There's a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.
Contact Form Fail – Ours was so bad that we got rid of it
I can't remember the last time I blindly completed a contact form...so we got rid of ours entirely. Spammers and salespeople were just wasting...
Everyone likes shark stories right? I’ve got one for you
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.