winning market share
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Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
which social media
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Which Social Media Platforms Should I Use?

Maybe you feel a little bit overwhelmed with all of the different social media options and ways of communicating with prospects and customers. Here’s a quick guide to choosing only the platforms that’ll bring some value toward your mission.
content machine
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How Marketing Agencies Bring Content Every Day

At the end of the day, we want to bring compelling content to our ideal audience in the places and ways that THEY prefer. 
cheering audience at a rock concert
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How to Build a Loyal Following and Win Genuine Attention

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
mcdonalds showing value of brand
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The Value of Brand and How to Build your Reputation

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
golf big data
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In the Golf Business, Why is Big Data So Scary?

What if all this wonderful data was used to deliver value rather than persistent attempts to extract value. If we know so much about our customers, why can't we deliver instructional materials, travel guides, how-to's, surveys to hear their voices, equipment reviews, nutrition advice, sports opinions, whatever...doesn't have to be 100% golf...just helpful stuff that brings them value and indoctrinates them into the ecosystem.