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Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
pretty girl holding a camera
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14 Tips for Amazing Web Photos | Guide to Website Photography

Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
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Letter to a Client: Honest Feedback on Website Content

When they discover the content/text, will they be impressed, interested in learning more, entertained, or enlightened? Are we telling them something they didn't know, or is it a waste of their time? Would you say the same words to them in person?
golf-franchise

Golf Course Management as a Franchise Model – A One-Time Opportunity

Golf Course Management as a Franchise Model - A One-Time Opportunity In golf management, right now from the club’s perspective: the club’s brand and logo simply carry more weight in the local marketplace. But what if a management company’s brand begins bringing direct value to the facility, meaning bringing bodies in the door, clubs will line up to buy into that ecosystem and capitalize on the attention.
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Customer Attention Keynote: Old World to New World Web Design

Casey Bourque presents the state of online marketing today. Attention is cheap right now for a few reasons, but it won't last forever. As corporations start pivoting, the opportunity is going to dry up. Here's a look at the old world vs. new world of winning online.
attention economy slide with yoga girl
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Grab Underpriced Awareness Before the Big Guys React

Think about how you make your own major buying decisions. You don’t rely on salesmen to help you pick out a car you like. You don’t call all of the airline customer service numbers to compare prices and flight times. You climb onto the internet and do some research.