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Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
frustrated writer at her computer
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Simple 5-Part Format for Every Article You Write

Writing new content can be hard. Even if you know your subject matter like the back of your hand, it's not always easy to put pen to paper. In this short article, I want to offer up a simple format that you can easily deploy in every single article you ever write.
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Table Stakes vs. Differentiators – How to Nail Your Value Proposition

So, there are two big reasons that someone starting up a new restaurant would choose to buy into a franchise…Think Subway, Outback, or McDonald’s
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14 Tips for Amazing Web Photos | Guide to Website Photography

Photography can make or break your online presence. A quick look around on the sites and social accounts you find the most attractive usually reveals that killer photography or videography is at the heart of aesthetics. But what if you don’t have the budget to produce professional grade imagery? You do it yourself!
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How to Build Yourself a “Content Machine”

Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
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Winning Attention: A Plan for Content Creation

We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
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How (and Why) to Define Your Company’s Niche Market Position

Avoid the "Sea of Sameness" and take some time to define your company's niche market position carefully - time well spent, especially if you've never done it.
inbound-marketing
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Online Marketing: How to Attract, Convert and Close Customers

Across all industries, online marketing is becoming the primary avenue for Phoenix businesses to market their goods and services...surpassing print, television