Social Media Have You Frustrated?
Here’s a quick guide to figuring out which ones you should bother with
It’s a big mistake to think that you need to have a presence on every social platform to win. That’s spreading your resources far too thin, and you won’t likely bring impact on any of the platforms.
Instead, choose the ones that make the most sense for your business based on:
- Demographics – your target audience
- Types of media
- B2B vs. B2C
- Organic vs. Paid Reach
- Knowing your own strengths and weaknesses
